SRDC NEWS
News STORY
On Saturday, March 28 from 8 a.m. to noon at Credit Union place, people can learn how to market their ideas.
�We�re going to take them through a translation session � we�re going to teach them how to take their idea and turn it into a business opportunity that major companies can understand,� Hall said. �Second thing, we�re going to do a valuation on it. We�re going to take their idea we�re going to run it through a business simulation forecast � the same tool used by Nestl�s, Proctor and Gamble, Kraft Foods, major corporations. We�re going to give them a sales forecast that tells them how much they�ll sell and what the fair market price is to sell this to a small or a large company.�
The third aspect of the plan will be to give people access to companies. �In the U.S.A. we have something that is called the Manufacturing Extension Partnership,� Hall said. �The Manufacturing Extension Partnership has 1,600 people across the U.S. Those 1,600 will help make connections between your idea and a company. My goal is to turn Prince Edward Island into Innovation Island, so you can live in paradise and have your business anywhere in the world.� On April 20 the workshop �goes live� on the website planeteureka.com. This plan has been in the works for two years because innovation in the United States has hit a low. Hall said the U.S. is desperate to get innovation going again and has approached a lot of different experts on how to achieve this.
�I said the problem you�ve got is translation and valuation,� Hall said. �We need to teach the entrepreneurs, the inventors how to speak this and that�s what we do. Secondly, nobody knows what it�s worth so we need a valuation system.� Hall said presently the closest competitor for this service would charge $100,000 to do one of these tests. �We have been able to get the price down to $2,500 but that�s to ACOA, and to the P.E.I. government, the cost to an Islander to do this is nothing this Saturday, if you come this Saturday.�